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This upcoming year will mark my four year anniversary as a stay at home mom. Before I made the decision to stay home I was involved in marketing. One of my favorite projects was planning national conferences. It was soooo much fun. From picking the hotels to choosing colors for the name badges I had a blast. One year I planned a Fiesta themed conference and it was hosted at one of my favorite resorts in the world, La Posada. I remember having maracas imprinted with my company’s logo and giving them to all the attendees as a promo. It took me months to find those darn maracas.
Picking promotional products was a big part of my job so I was excited to run across a promotional products firm today that actually offers green promotional products! They have an entire large section dedicated to awareness items and I am telling you…these categories did not exist so readily 4 years ago or I would have jumped all over them. In 4 years a lot has changed in marketing…it has gone green. I know some people think this is a bad thing (aka greenwashing) but as a marketer at heart I can’t help but get excited that green is becoming mainstream now. Perhaps very soon I won’t be referred to as an environmental wacko on some community forums where I hang out (not kidding).
So what about you? How do you feel about this evolution?
Technorati Tags: greenwashing, green marketing, green promo products
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Environmental Health » Marketing Goes Green said,
December 27, 2007 at 11:24 am:
[...] Here’s another interesting post I read today by Nature Moms Blog [...]
Tina said,
December 28, 2007 at 10:39 am:
Hey Tiffany,
If you like recycled promotional items, you should also check out Central Ohio’s Weisenbach Specialty Printing at:
http://www.recycledproducts.com/
With promotions, as with everything in life, all things in moderation. No matter how “green” the product, I wouldn’t want to order and distribute mountains of potentially useless and throwaway swag…
Connie said,
January 1, 2008 at 1:58 pm:
Sorry I did not know about you before…..maracas are cheap and have a bunch of them in my country !!!!!!!!!!
Great site..!!!!! love your style !!!!
Connie’s last blog post..2008